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What is an Explainer Video?
An explainer video is a concise presentation that elucidates a product, service, or concept.
Commonly used to introduce new offerings, simplify complex ideas, or bolster brand promotion, these videos are extensively utilized on websites, social media, and in email marketing.
Why Use Explainer Videos?
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Utilizing explainer videos offers various benefits for businesses and brands, including:
1.Increased Website Traffic:
Explainer videos can boost website traffic when embedded on your site, encouraging visitors to stay longer and gain a deeper understanding of your offerings.
2. Improved Conversion Rates:
Contributing to higher conversion rates, explainer videos help viewers comprehend your products or services, increasing the likelihood of desired actions like making a purchase or signing up for a free trial.
3. Enhanced Brand Awareness:
Playing a pivotal role in strengthening brand awareness, these videos create a distinctive brand identity and foster brand recognition, leaving a lasting positive impression on viewers.
3. Improved Customer Education:
Serving as a valuable educational tool, explainer videos effectively inform customers about products and services, leading to heightened satisfaction and loyalty.
4. Reduced Customer Support Costs:
By addressing common customer queries, explainer videos assist in mitigating customer support costs.
Importance of Explainer Videos
Explainer videos are increasingly significant for businesses and brands. According to a recent Wyzowl study, 85% of businesses employ explainer videos, with 80% of viewers recalling a product or service after watching.
Types of Explainer Videos
Various explainer video types include:
- Animated Explainer Videos:
Utilizing animation to illustrate products, services, or concepts.
2.Live-Action Explainer Videos:
Incorporating real people and footage to demonstrate products, services, or concepts.
3. Screencast Explainer Videos:
Using screen recordings to clarify products, services, or concepts.
How to Create an Explainer Video
When crafting an explainer video, consider the following:
1. Keep it Short and Sweet:
Aim for a video duration of no more than 2 minutes.
2. Use Clear and Concise Language:
Employ straightforward language to enhance understanding, avoiding unnecessary jargon.
3. Make it Visually Appealing:
Utilize high-quality visuals relevant to your product or service.
4. Use a Strong Call to Action:
Clearly instruct viewers on the desired post-video action, such as making a purchase or signing up for a free trial.
To wrap up,
In conclusion, explainer videos are a potent tool for achieving diverse business goals.
Through the creation of high-quality explainer videos, businesses can increase website traffic, enhance conversion rates, strengthen brand awareness, educate customers, and reduce customer support costs.