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Best Explainer Videos Production Services In Kenya
What is an Explainer Video?
An explainer video is a concise presentation that elucidates a product, service, or concept.
Commonly used to introduce new offerings, simplify complex ideas, or bolster brand promotion, these videos are extensively utilized on websites, social media, and in email marketing.
Why Use Explainer Videos?
Utilizing explainer videos offers various benefits for businesses and brands, including:
1.Increased Website Traffic:
Explainer videos can boost website traffic when embedded on your site, encouraging visitors to stay longer and gain a deeper understanding of your offerings.
2. Improved Conversion Rates:
Contributing to higher conversion rates, explainer videos help viewers comprehend your products or services, increasing the likelihood of desired actions like making a purchase or signing up for a free trial.
3. Enhanced Brand Awareness:
Playing a pivotal role in strengthening brand awareness, these videos create a distinctive brand identity and foster brand recognition, leaving a lasting positive impression on viewers.
3. Improved Customer Education:
Serving as a valuable educational tool, explainer videos effectively inform customers about products and services, leading to heightened satisfaction and loyalty.
4. Reduced Customer Support Costs:
By addressing common customer queries, explainer videos assist in mitigating customer support costs.
Importance of Explainer Videos
Explainer videos are increasingly significant for businesses and brands. According to a recent Wyzowl study, 85% of businesses employ explainer videos, with 80% of viewers recalling a product or service after watching.
Types of Explainer Videos
Various explainer video types include:
- Animated Explainer Videos:
Utilizing animation to illustrate products, services, or concepts.
2.Live-Action Explainer Videos:
Incorporating real people and footage to demonstrate products, services, or concepts.
3. Screencast Explainer Videos:
Using screen recordings to clarify products, services, or concepts.
How to Create an Explainer Video
When crafting an explainer video, consider the following:
1. Keep it Short and Sweet:
Aim for a video duration of no more than 2 minutes.
2. Use Clear and Concise Language:
Employ straightforward language to enhance understanding, avoiding unnecessary jargon.
3. Make it Visually Appealing:
Utilize high-quality visuals relevant to your product or service.
4. Use a Strong Call to Action:
Clearly instruct viewers on the desired post-video action, such as making a purchase or signing up for a free trial.
To wrap up,
In conclusion, explainer videos are a potent tool for achieving diverse business goals.
Through the creation of high-quality explainer videos, businesses can increase website traffic, enhance conversion rates, strengthen brand awareness, educate customers, and reduce customer support costs.
